Cannes Lions

TRAVEL & TRANSPORT

FORSMAN & BODENFORS, Gothenburg / VASTTRAFIK / 2014

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Case Film
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Overview

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Credits

Overview

Description

It´s not unusual that the bus stop´s digital countdown of the arrival time of your bus suddenly turns from 1 minute to 8, 15 or even 23.

With this film we want to show people that Västtrafik not only are aware of their own shortcomings and understand people´s frustration, but that they also actually do something about it by creating an app that shows the position of your bus so you´ll know whether to wait or start walking.

Execution

The app was released in march 6 and was marketed both on television and online.

Outcome

)?”Where the **** is the bus” has been downloaded more then 100.000 times – so far. That equals 20 percent of Gothenburg’s population.

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