Cannes Lions
FORSMAN & BODENFORS, Gothenburg / VASTTRAFIK / 2014
Overview
Entries
Credits
Description
It´s not unusual that the bus stop´s digital countdown of the arrival time of your bus suddenly turns from 1 minute to 8, 15 or even 23.
With this film we want to show people that Västtrafik not only are aware of their own shortcomings and understand people´s frustration, but that they also actually do something about it by creating an app that shows the position of your bus so you´ll know whether to wait or start walking.
Execution
The app was released in march 6 and was marketed both on television and online.
Outcome
)?”Where the **** is the bus” has been downloaded more then 100.000 times – so far. That equals 20 percent of Gothenburg’s population.
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