To achieve this we focused on the web-based travel planner and developed a widget as well as made it work with cellphones and iPhones.Then we took the travel planner direct to the streets. In addition to a traditional outdoor campaign we showcased the travel planner in real-time within an outdoor ad unit - right at the metro stop - allowing pedestrians to plan their journey on the spot.

Around 3000 people used the travel planner in the abribus, during the two weeks it was displayed.