Tourists in Gothenburg pay good money for sightseeing tours- unnecessarily, we thought. So we created the app, Tram Sightseeing.

For the price of a tram ticket, Tram Sightseeing gives you a guided tour through Gothenburg. You simply put your headphones on and listen to the app telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are. And you can buy tram tickets directly from within the app.

In its first year, tens of thousands of people have enjoyed a guided tour through Gothenburg with Tram Sightseeing. This equals tourists being involved with the Västtrafik brand for over 15000 hours. That is a lot of involvement for an advertising campaign.

Despite its very local nature, the app has seen a lot of international media coverage. In traditional media as well as on blogs and on Twitter.