Our visual profile consists in a series of illustrated and animated executions, such as web banners, social media posts, diplomas for the winners and 19 short animated films introducing each category during the award ceremony.

We wanted our illustrations to highlight the hostility of the environment that surrounds a newborn idea. Our universe consists in fact of a series of evil-looking creatures, waiting for their chance to spoil the creative process, and an unwelcoming setting, distinguished by bright clashing colours and chaotic scenes.

The characters were inspired by common advertising figures, like the Marketing Manager, the Client or the Creative Director. In the animated films they were used to recreate some familiar scenarios based on everyday office life in advertising agencies, where they inevitably kill the idea.

All the illustrations were created digitally, while the short films were animated frame by frame.