The challenge was to achieve something that was top-notch while generating a prompt identification with the sold product. It had to be simple and functional. And had to quickly introduce the company. Everyone who looked at our creation would remind Bon Vivant instantly. The place’s owners wish somenthing functional that people could carry and always remember Bon Vivant’s Brand. Like a business card.

But, how to create something really innovative with a business card? That was from the limitation that we found the solution. We created a grater business card. It’s made of light metal, and has the size of a classic business card. And became a gift for the customers. We created brand’s identity while improving people’s daily life. A unique piece able to grate all sort of cheese. That’s: besides introducing the store to the audience, we’ve created a useful appliance for the daily life of Bon Vivant’s customer.

Grater card could grate all sort of cheese, that’s why it became a great gift. 1,000 manufactured units were over within 2 weeks. “People came here, chose the cheese, paid, and then asked for the card. Many became customers after that. We had to set a minimum spent amount for the cards not to be over within 2, 3 days.” Says Beto Rogoski, one of the Bon Vivant’s owners. In other words: a simple business card helped reinforce Bon Vivant’s brand amongst its consumers.