Cannes Lions
THE GREAT DEBATE SUMMIT CHAT
HAVAS WORLDWIDE, Johannesburg / HAVAS / 2014
Overview
Entries
Credits
Overview
Execution
We combined different technologies and social media platforms into a single chat environment, merging messages, posts and simple SMSs into a single viewable stream, allowing 2033 people across South Africa and the world to exchange over 30,000 messages in just 4 days.
Outcome
30 000 messages in just 4 days:
Facebook:16
Mobisite:59
Microsite:190
SMS Messages:386
Mxit Messages:14941
Twitter:15070
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