Aside from pieces for conventional media (TV, press, radio, and outdoor), several BTL actions were proposed, including the creation of a leaflet in the shape of Murakami's famous daisies, with the aim of publicizing the exhibit, the Museum store -- particularly the merchandise relating to the exhibit -- and the microsite. To increase notoriety, the leaflet included a packet of seeds to grow flowers in the artist's signature colors. Diffusion: Distributed at the campuses of the Universidad del País Vasco, Deusto University in Bilbao, and Vitoria and Donosti Universities (5,000 units), as well as at University of Navarra (4,000 units) at the beginning of the exhibition.