Unlike Europe or Asia, in Costa Rica, the electrical outlets look sad and scared. That was the inspiration for Gollo to created the Happy Electrical Outlet, an outlet that certifies that the electrical installation of a house is correctly done. Of course, Gollo would be responsible for ensuring that the electrical installation is correct.

On February 28th, Gollo launched the Happy Electrical Outlets troghout a promo, directly with its current clients, trough its CRM program via email: buy an appliance and receive a free electrical check, certified with the installation of a Happy Electrical Outlet. This mailing redirected them to gollotienda.com, receiving a direct response of 648 clients who purchased an appliance, during the month of the launch, exceeding the online sales goal in 224% (Gollo sales an average of 200 appliances every month).

On march 10, the Happy Electrical Outlet Promo was launched massively, trough Gollo’s social media platforms, web, POS in 133 retail stores, catalogues and outdoor/indoor posters with the same promo: buy an appliance in Gollo, and receive a free electrical check, certified with the installation of a Happy Electrical Outlet.

1) On the first month, 1003 persons took advantage of the promo and received a free electrical installation certified with a Happy Electrical Outlet: 63% of the sales were made by Gollo’s current clients via mailing, and 37% of the sales by new clients via massive campaign.

2) +20 traffic in store, generating +34% in sales on the first month.

3) The Happy Electrical Outlets help to reduce the fires in 11% in the first month.

4) With the launch of the Happy Electrical Outlet Program, Gollo also created a social program that rebuilds the houses of poor families who lost theirs, in a fire. On the first month, Gollo has built 10 new houses already.

5) 648 clients purchased an appliance, during the month of the launch, exceeding the online sales goal in 224% (Gollo sales an average of 200 appliances every month).