Cannes Lions
McCANN COSTA RICA, San Jose / GOLLO / 2015
Overview
Entries
Credits
Description
-Hits- is an honesty-based film that endorses the responsibility of furniture’s knockings to Gollo, because if Gollo is the biggest furniture store in Costa Rica, there are a lot of probabilities that all those punches are Gollo’s fault.
Outcome
Gollo gave a total of 5000 cold gel packs.
This became the most shared, digital campaign, in the history of Costa Rica: 89,345 shares on Facebook.
Sales grew 40% in comparison with last year's furniture campaign.
Top of Mind grew up to 55% (breaking all the past records).
Share of Market grew from 55% to 58% in just one month.
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