Everyone has a reason that moves them forward. With this idea we captured unexpected true stories of individuals who found their reason and changed their perception of the world, showing how Fitbit works as a catalyst and companion throughout their transformation.

IMPLEMENTATION:

The film was shot in an observational, cinematic, docu-style with a focus on maintaining a genuine, uplifting, inspiring tone.

TIMELINE & PLACEMENT:

November 15th 2017.

The overall campaign series generated 387,988,000 media impressions, 42,800,000 social impressions and an 34% increase of positive sentiment.