"Welcome to the Hennessy Craft Land" is an invitation to discover what's behind a simple Hennessy cognac bottle, and more precisely the most important work of the Master Blender: the selection of eaux-de-vie. We follow him across the eaux-de-vie journey, in the making process of the cognac. It symbolically starts with its portrait as he is the representation of Maison Hennessy's savoir-faire which has been passed on from generation to generation, and more importantly he is the one who creates the blend.

The journey goes from the Tasting Committee office to the distillery, passing by the cooperage and ending by the vineyards not far from where the oaks that are used to make the barrels grow. In the center, we discover the limited edition bottle and its unique blend. Her position and size make her look majestic, while remaining delicately integrated to the making process and history of Maison Hennessy.

The film is an invitation to enter the world of Hennessy's craftsmanship: it represents the love and passion of each craftmen, at each steps of the cognac making process. In the same spirit, we decided to illustrate the story in two dimensions (2D), in a traditional way, without any artifice. The animation is a journey, full of nostalgia where time seems to stand still. Through the film we follow the little character in black suit, which represents the Master Blender, accross a surrealist world drawn from the illustration that we brought to life frame by frame. Everytime the main character pass from one scene to another, the frame subtly comes alive. For examples: the sink fills up with water, the flags float in the air, the secondary characters get moving in the background. Each movement gives form to a repeated loop over the centuries that nothing seems to disturb.