You simply choose a number of dinners you usually make on a weekday, and then the tool generates a menu consisting of you "signature"-dishes. The invitation is then sent by SMS, and the guest then chooses to accept or decline, and also picks a desired dish for dinner.

The Invitation helper was promoted in owned media, such as ikea.no, Instagram and Facebook. The campaign only lasted a few weeks, and was launched right after the catalogue, that had a focus on life in and around the kitchen.

More than 3000 dinner invitations generated within the short campaign preiod (Norway is a small country). IKEA maintains the position as number one when it comes to kitchens.