Urban pollution has become an enormous global enemy. Traffic restrictions are already here, and parking and driving in city centres is becoming extremely difficult.

With this campaign, we wanted to say a grand farewell, with the help of two famous Spanish actors and influencers, Paula Echevarría and Paco León, to a couple of characters who will be banished from our lives forever: a petrol pump attendant and a parking meter attendant. All of this, to the rhythm of a composition, a choreography and an original lyrics.

Thanks to the new electric smart EQ, Smart is the best way of getting about in the city due to restrictions imposed because of high levels of pollution. At last, a car that has made parking fees, refuelling and congestion charges a thing of the past. And to leave the past behind, there was just one thing left to do... say goodbye!

The results of the campaign in terms of coverage/reach were 12,029,115 MM individual users impacted, 56 MM views and more than 3.3 MM 100% views on different video platforms (YouTube, programmes and main video social networks) and 98,245 visits to the smart website. We achieved an outstanding 1 MM views in just one day with the First View action on Twitter.