Cannes Lions

The Last Viper - Pennzoil

LEMONADE FILMS, Vancouver / PENNZOIL MOTOR OIL / 2017

Film

Overview

Entries

Credits

Overview

Description

The Last Viper is a farewell film from the motor oil brand Pennzoil about the legendary Dodge Viper, an iconic American car that’s ending its production in 2017. The story takes place in Miami, and is about a mysterious “driver for hire” who is paid to find and return a stolen Viper back to its rightful owner. The stolen Viper also happens to be the last Viper ever made. The film is full of 100% real and incredible driving moments, drifts, reverse 180° J-Slides, exhaust flames and a huge epic jump, giving the last great American sports car the proper sendoff it deserves.

Similar Campaigns

12 items

Silverado: Then and Now Film

COMMONWEALTH//McCANN, Detroit

Silverado: Then and Now Film

2018, GENERAL MOTORS

(opens in a new tab)