Makeup not only brings woman beauty, but courage. On International Women’s Day, SHISEIDO presents “The Lipstick of Perseverance”, a story depicts the misunderstanding between a mother and her daughter caused by a lipstick. In the end, it resolves into a gentle understanding.

We executed a micro film and released on FB and Youtube on 3/8, International Women's Day to raise the awareness of female right and erase the gender inequality and prejudice in Taiwan. After the film releasing, we held a charity event in remote areas to ask children to gift single mothers a red lipstick on the Mother’s Day, symbolling to encourage them to keep their perseverance. At the meantime, we even visited the nursing home to paint lipstick on those old ladies and inspire them that being beauty has nothing to do with social status or age, conveying the makeup also stands for courage.

In 60 days:

32,231 likes

2,080,759 views

4,874 shares

Youtube’s “The Most Successful Commercial in 2017”

(*Judging period: 2017/1/1~2017/3/31)

The video touched several consumers even different target groups accidentally (male group), leading consumers bring their mother, significant other to counter to purchase the same product as the video.