Spikes Asia

The Party Bus

SHISEIDO CO., LTD., Tokyo / SHISEIDO CO. / 2019

Film
Demo Film
Demo Film

Overview

Entries

Credits

Overview

Background

Creating a website movie to communicate “power of makeup” in the season of Halloween. Under the concept of “Makeup makes you brave,” we created a story where a woman confesses her love another woman. LGBT issues is not often discussed or brought up in Japan, but Shiseido became the first leading company in Japan that created a movie with this particular theme.

Execution

To complete this time-lapse animation, we shot 2000 pieces of high-resolution-photographs, and stated 4-days studio-shooting.

The actresswas taken a picture that herhead was completely fixed and the motion-control-camera moved in millimeters with a carefully calculated trajectory around herface.

Since the content runs through whole day, wehad to reproduce lighting from night to morning and morning to evening together with the movement of the camera. It was shooting with a steady manual operation that changes the lighting around the sun changing every minute every frame.

To synthesize the animation of makeup character, we used the lighting data of all cuts of panoramic camera recorded at the studio. We corrected the position of herface one-by-one manually, successfully tracking.

Since the camera moves around herface, it was challenging to match with the animation of makeup

Showcasing unprecedented ‘time-lapse-animation with humanbeing’ technology, the film captures the vitality of fantasy world in deep immersive way.

Similar Campaigns

12 items

The Lipstick of Perseverance

DENTSU ONE, Taipei city

The Lipstick of Perseverance

2017, SHISEIDO CO.

(opens in a new tab)