Being that we don’t need to work hard on our ads because we are so tasty, we also don't need to work hard to create a new and interesting post on Facebook. So we came up with this idea:

Using Facebook Live we gave our audience full control of our graphic designer so they could direct him with whatever crazy ideas they had.

We went live for an hour broadcasting our web designer's Photoshop screen and let our audience direct him to design whatever they wanted with the audience giving wacky recommendations in real time.

Tens of thousands of organic impressions in less than an hour

Thousands of interactions in less than an hour

Dozens of shares in less than an hour