When big brands insert themselves into local communities around the world, they usually bring death and destruction to the businesses. But we believe it shouldn’t be that way.

In order to bring life and hospitality to the community, UNIQLO, the famous Japanese fast-fashion brand, decided to make a difference by empowering and involving the small local business people to join the launch campaign of our first roadside store in the suburb area of Bangkok.

For the very first time, small business owners around UNIQLO upcoming roadside store in Pattanakarn area got the opportunity to promote their own business with the support of UNIQLO to drive traffic to their shops and neighborhood where the new UNIQLO roadside store in Pattanakarn will open.

To create a widespread conversation, instead of launching a standard commercials, UNIQLO selected 10 local ambassadors, who are best well-known in Phattanakan area and give them the opportunity to promote their own business with the support of UNIQLO to drive traffic to their shops and the neighborhood.

The selected local ambassadors presented all forms of communications, from Street cutout, street banners, Poster, Leaflet and Online video in Facebook.

• Number of customer: over 10,000 customers visited store, or 28% above target.

• Sales target: achieved over 37% from sale target.

• 20-50% growth in local business

• PR results coverage of 154 publishing, or equal to 21.5 million baht in PR value.