Our brief was to create a promotional online experience for Japanese clothing brand UNIQLO to launch their latest range – showcasing their personality, whilst generating demand for UNIQLO products in Australia.

Our target audience was mainly Millennials, so an online gaming experience with lifestyle benefits was sure to appeal. Especially if said experience was suited to engagement across mobile devices whilst being fun and skills-based.

With chances to win products, browse a huge range of looks and earn discounts, our digital promotion hit a nerve with our target market, and produced unprecedented results for UNIQLO.

UNIQLO’s brand is all about combining thousands of items of clothing together to create a look that is uniquely you.

To demonstrate the unlimited number of outfit combinations that the UNIQLO range has on offer, we created MATCH - a mixture of the traditional Memory card game and Tinder app experience - as a device through which to engage people with their product.

MATCH was a fun and challenging digital activation that enabled UNIQLO to deeply engage with users whilst finding out what people liked to wear.

In just 4 weeks, MATCH:

• Showcased over 6,500,000 individual items of clothing

• Kept the average player engaged for 12:23 minutes

• Curated over 100,000 unique looks

• Generated over 40,000 new Facebook fans

• Collected 32,000 new email addresses for its eCRM program

• Sent 47,000 people to the ecommerce website with products in their basket

• Delivered UNIQLO’s most successful online sales week on record.