Cannes Lions

THE LUCKY IRON FISH PROJECT

LUCKY IRON FISH / LUCKY IRON FISH / 2015

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Overview

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Credits

Overview

Description

Lucky Iron Fish is a B-Corp certified company committed to reducing the effects of iron deficiency across the world. Their primary target market is under developed countries with high levels of iron deficiency like Cambodia.

The Cambodian diet of rice and fish has very little iron and supplements are too expensive for them. This was the first country to benefit from the Lucky Iron Fish.

Execution

We worked closely with community elders and researched Cambodian culture extensively. We discovered a simple, iconic symbol of health and good luck for Cambodians – A FISH called Try Kantrop .

The Lucky Iron fish was born.

To manufacture it, we studied local design nuances and created a mould. Committed to reducing the effect of iron deficiency for millions, we ensured the project was sustainable. Recycled car brake disks and pads are treated in our labs and melted down to become raw material for the fish. We employ local people to produce the handmade packaging using local weaving methods.

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