Our target audience was clear – existing and new clients, and patrons in the restaurant adjacent to the agency.

We had the architects install a 4.5 metre long, double-sided glass cabinet into the boardroom - awaiting an installation.

The work had to be transparent – letting light through the boardroom and into the agency offices. Additionally, it needed to be a beacon at night to the patrons in the adjacent restaurant.

At our agency we often think of the creative process like a jam. The Luphonium diorama installation is a metaphor for this process – with lots of people joining in to play this giant instrument – harnessing inspiration and converting it into joyous output.

We chose translucent Perspex for the diorama of the Luphonium, letting light through the space and illuminating when lit by LED lights set inside. The programmed light shows are controlled by an iPhone App, people can download and play with.

The Luphonium has been featured in numerous interior design magazines and enjoys a regular stream of tour parties of curious diners from the restaurant. Moreover, and significantly, upon seeing this installation, a new client recently commissioned a large work for the atrium of their head office. Making this self-promoting art, pay for itself.