The launching of the MacCoin worldwide generated great interest in Chile, because there was an uncertainty about when they would arrive in our country and how they would be distributed. We take advantage of this global situation and generate expectation for our social networks where find out who the arrival of the MacCoin

The goal is to communicate the arrival of 10600 MacCoin that arrived in Chile, and give them all.

Our target is young people who are passionate about being the first to have the things that no one else has (innovative). Since this is a limited edition of MacCoin, we took this point and wanted to thing just transform to a collection coin.

Our target is young people who are passionate about being the first to have the things that no one else has.

We made tangible the arrival of the MacCoin in our country, transforming this fact into a news broadcast live through our social networks and graphing clearly what was the route that the MacCoin would make to be distributed.

For this, our media strategy was based on the social network platform where our audience lives and spends more time, we used Facebook, Instagram and Waze.

First of all, we transformed an armored truck into a television studio to achieve the live transmission of the arrival of the MacCoin. We hired a prominent host of radio and television which would be responsible for transporting the MacCoin to all the restaurants selected to make the delivery. The transmission starts about 12am with the arrival at the airport of coins and ended near 9pm in a restaurant in Santiago. During these nine hours it was transmitted live, but also we were marked the tour by Waze with the direction of the restaurants and as it moved the truck dares of "Take Over" and "´ Pin´s" with the icon of the truck.

We Managed to distribute 100% of the coins and managed to transport or move people to the restaurants generating a big tumult that wanted to have the coin.

We Managed to get more than 225,000 people to visualize the live transmission.

But most importan´s, we managed to impose that the MacCoin was an object of desire.