As Singapore Airlines celebrates its 70th year anniversary, the airline wanted to engage with its followers to build brand affinity and reinforce our commitment to put people at the heart of the airline for the next 70 years. Our objective was to create brand visibility and advocacy through impactful content that would connect with travellers.

The Magic Pen tells the story of a little boy who misses his father. One day, he thinks he has found a magic pen. But when the pen fails to bring back his father from a long business trip, the boy is saddened. In the end, the true magic happens when Singapore Airlines helps the father return home earlier to surprise his son.

We created a 3-minute animated film to share on Singapore Airlines’ Facebook page, Youtube channel, and in-flight entertainment screens. All characters were created in 3D, whilst scenarios and backgrounds were design with a combination of 2D and 3D animation. Extra attention was given to portrait the brand assets accurately, namely the aircraft interior and livery, the Singapore Airlines plane ticket, cabin crew and ground staff uniforms and hairstyles.