Cannes Lions
THE MELTING MACHINE
ADVERPR, Buenos Aires / PEPSICO / 2013
Overview
Entries
Credits
Overview
Execution
We developed a vending machine made out of ice that gives you an ice cold 7UP when the temperature rises. When its job is finished it disappears!
We installed a new 7UP melting machine every day during January in Plaza San Martín, a focal meeting point in Buenos Aires. Through Twitter, People had the chance to bet on what time the final can would be 'liberated' from the machine.
Outcome
One melting machine per day during January.
10,850 ice cold cans. Lots of happy people.
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