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The Memory Cloud

PERFECT FOOLS, Stockholm / TRYGG-HANSA / 2017

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Overview

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Overview

Background

Trygg-Hansa’s biggest product is home insurance. The problem is that every home insurance package look more or less the same. Same price. Same terms. Same protection. Same content. Our task was to sell more home insurance than last year during the autumn campaign window. We needed to talk about what people really care about in their homes.

Execution

We developed ‘The Memory Cloud’ to become part of Trygg-Hansa’s home insurance. A cloud service where you can save all your old memories, and bring them back in case of a major accident in your home. We advertised the service on Trygg-Hansas home page as a value-added service to their home insurance, on their social channels and TVC.

We used relevant influencers who told which memories they would save to the “Memory cloud”.

We also developed a “Memory Kit” with different analog digitizing services as photo scanner, VHS-scanner, cassette tape-scanner and slide show-scanner.

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