Cannes Lions

The Transparency Checkup

PERFECT FOOLS, Stockholm / TRYGG-HANSA / 2018

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Overview

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Credits

Overview

Description

The Transparency Checkup analyze your social media and see how open you are to the rest of the world.

Execution

After connecting your account to the Transparency Checkup, we analyze your privacy settings, personal information you share, who can see your posts and where you checked in. All this is calculated into a transparency score, giving users a unique insight into how open they are to the rest of the internet.

Outcome

31 230 completed test

4 million impression

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BCW, Stockholm

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2020, TRYGG-HANSA

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