Cannes Lions

THE MISSING PUZZLE PIECES

TBWA\ISTANBUL, Istanbul / NATIONAL GEOGRAPHIC / 2013

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

This execution was a perfect way to call to action in a very effective way.

Outcome

68% of the people who received the puzzle went online to make a donation. The project was on many blogs and charity sites.

Similar Campaigns

12 items

Work Your World

LE TRUC, New york

Work Your World

2022, PUBLICIS

(opens in a new tab)