Cannes Lions

THE MISSING PUZZLE PIECES

TBWA\ISTANBUL, Istanbul / NATIONAL GEOGRAPHIC / 2013

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Overview

Entries

Credits

Overview

Execution

This execution was a perfect way to call to action in a very effective way.

Outcome

68% of the people who received the puzzle went online to make a donation. The project was on many blogs and charity sites.

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2019, NATIONAL GEOGRAPHIC

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