Cannes Lions
ANOMALY, New York / DICK'S SPORTING GOODS / 2015
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Focusing on the journey of true athletes, we highlighted the purity of real sports moments from youth to present-day – moments of hope, hard work, struggle, confidence and much more. Shot through a single-point perspective and set to a track that builds on each moment of the athletes’ journeys, “The Moment” shows how a lifetime of work can prepare you for your next life-defining play.
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