ALDI always sets the standard for Aussie Christmas campaigns and this year was no exception. Built on the insight that – unlike a traditional northern hemisphere Christmas – Australians welcome blow-ins and tag-alongs and plus-ones with open arms. Thanks to ALDI’s quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size.

The centrepiece of the campaign was a 60 second online film that tells the story of Doug, a stubborn batsman whose forty-year innings of backyard cricket drew people from far and wide.