Cannes Lions

Food Truck CH

DPZ PROPAGANDA, Sao Paulo / MCDONALD'S / 2016

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Case Film
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Overview

Entries

Credits

Overview

Description

We built an unbranded food truck with a mysterious sandwich on the menu and invited people to try the new Clubhouse not knowing it was a McDonald’s Sandwich.

Execution

We built an unbranded food truck that would serve the new ClubHouse in the streets of Sao Paulo a week before its official launching.

In charge of it all, the chefs C and H proposed a mysterious sandwich on the menu that was sure to surprise even the most demanding customers.

The launching took place with the revelation of the mystery during a great gastronomical event in the city

Outcome

People tried the new Club House without prejudice and It ended up to be an idea capable of shaking up brand perception.

Extremely high engagement on social networks: 1,6 million views and over 14,000 likes in 5 days.

In just a few days, the campaign’s success turned into a sales success, surpassing the company’s expectations in 40 %. In an adverse economical scenario, we had the best weekend in sales of the year

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