Cannes Lions

The More the Merrier

BMF ADVERTISING, Sydney / ALDI / 2018

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At Christmas, Australians welcome blow-ins and drop-ins, tag-alongs and plus-ones. It’s the ’More the Merrier’ and that’s the way we like it. And thanks to ALDI’s quality Christmas range, you can afford to have plenty to feed your crowd, whatever the size.

This year, we’re telling the story of Doug, a stubborn batsman whose forty year innings of backyard cricket drew people from far and wide.

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