Cannes Lions
PUBLICIS CONSEIL, Paris / WORLD WILDLIFE FUND (WWF) / 2009
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Description
To help protect the environment, WWF associated with the Topten guide, a new web portal to help consumers find out the most energy efficient appliances in Europe. Each national Topten website points consumers to the most energy efficient cars, TVs and appliances available in their country. The WWF "Ice flow" spot aims to present the direct consequences and damages caused by using high energy consuming TVC's.
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