To bring ‘Space Monkey’ to life we collaborated with renowned musician Ben Lee. The film features a new music track by Lee called ‘Song for the Divine Mother of the Universe’. We created the film to be both a long format cinema spot for WWF, and a new music video to launch the music track. The story is by nature very cinematic, which was the perfect fit for both a cinema spot, and music video.

While it is very difficult to measure results and effectiveness in environmental terms, we know that ‘Space Monkey’ has struck a real emotional chord with the community. Launching as a cinema spot and on music video channels in April 2010, it has already generated widespread conversation online and in various media.