Eurobest

The Most Precious Gift

HEIMAT, Berlin / OTTO & CO KG / 2017

Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Background

Since 2013 we’ve been building the world of OTTO with little magical, insightful stories. Last year we made a beautifully animated Christmas story.

The consequence for us: this year we need to go one step further and create not just another tearjerking Christmas commercial, but choose a topic everyone can

relate to. OTTO wanted to touch the heart of the people during the christmas season and make people enthusiastic about the brand.

Description

OTTO launched a unique animated shortfilm with a strong message. A film, that does not bother people with selling products, but instead, delivers a relevant insight during the most stressful time of the year: Give the most precious thing you have. Time.

The core was the digital platform #ZeitGeschenke. Here we create a tool that gives people concrete inspiration, how and where they can give time.

Execution

OTTO launched a unique animated shortfilm with a strong message. A film, that does not bother people with selling products, but instead, delivers a relevant insight during the most stressful time of the year: Give the most precious thing you have. Time.

The core was the digital platform #ZeitGeschenke. Here we create a tool that gives people concrete inspiration, how and where they can give time.

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12 items

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2019, OTTO & CO KG

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