Cannes Lions
The new A
FOLK FINLAND, Helsinki / MERCEDES BENZ / 2016
Overview
Entries
Credits
Overview
Description
The creative idea was simply to replace the letter A with the A-class at unusual advertising spaces to make a lasting impression.
Execution
The letter A in the Hotel MARSKI neon sign was replaced by a new Mercedes-Benz A-class.
The stunt was recorded and shared online for all to see in just hours after the shoot.
Outcome
The video received instantly almost 1,000,000 views in Facebook and YouTube, with a total reach of over 2,000,000.
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