Cannes Lions

MERCEDES-BENZ WORLD

SCHOLZ & VOLKMER, Wiesbaden / MERCEDES BENZ / 2005

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The Mercedes-Benz World is currently being created in Stuttgart, along with the new Mercedes-Benz Museum and the Mercedes-Benz Center Stuttgart. The related microsite will document the construction process right through to the opening in 2006. Webcams installed on location will provide current pictures. Users can navigate between the real-time pictures provided by the webcam and the 3-dimensional CAD-plan of the building; by doing so, they can see what the building will look like when it is finished. The webcam pictures can be sent as viral tool or as an e-Card. The web special is integrated into the global website www.mercedes-benz.com.

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