Cannes Lions

The Neymar Jr. Effect

VRSE.WORKS, Los Angeles / NIKE / 2016

Presentation Image
Demo Film

Overview

Entries

Credits

Overview

Description

'The Neymar Jr. Effect" is an amazingly unique Virtual Reality advertisement for Nike promoting the new Hypervenom Phantom II, featuring Brazilian Football legend Neymar Jr. The 360-degree video offers a 90-second on-field experience from the perspective of Neymar himself along side international teammate Philippe Coutinho, to score an exciting goal. Watched from the player’s POV as he shoots for a goal, viewers can feel first-hand the adoration Neymar routinely experiences from a stadium full of fans. Meanwhile the Virtual Experience is riddled with easter eggs (including a streaker), making viewers return to the experience over and over again.

Execution

The Virtual Reality experience became viewable on YouTube's 360° Video where viewers could pan and drag around the experience on their phones, tablet or desktops. If viewers had a Google Cardboard, they could opt for the Google Cardboard function and watch as a Virtual Reality film.

Outcome

Since launching on YouTube 360° Video, the Virtual Reality experience has been viewed more than 5 million times.

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