Cannes Lions

THE OBSERVER BOOK OF THE BODY

WIEDEN+KENNEDY, London / THE OBSERVER / 2008

Film
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Description

To promote the Observers give away ‘book of the body’, this 10 second TV spot was developed. In a simple visual device it shows two vastly different topics from the wide range of subjects the book covers. The voice over line “From the body in art, to the costs of plastic surgery” is represented by the fragile art figure smashing and rebuilding into a stereotypical idyllic female figure.

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