Cannes Lions

The People's Trophy

ACNE, Stockholm / SWEDISH INSTITUTE / 2019

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Overview

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Credits

Overview

Background

The People's trophy

Situation:

The Guldbagge Awards (The Swedish Oscar's) is an official and annual Swedish film awards ceremony honoring achievements in the Swedish film industry.

Brief:

Create the award trophy

Objectives:

To make a special and memorable trophy that added value to the winning film and the winner.

Budget:

50K Euros

Project scale and volume:

One trophy / Year

Idea

Guldbaggen's audience prize is a special film prize honouring the best film in Sweden voted by the people.

In previous years, the winners "only" have been awarded a diploma and disappointments have been expressed. Therefore, we wanted to do something extra special for the 2019 winners. So we let the feelings that the winning movie brought out to shape the new statue.

Rebecka, one of the people who had voted on the winning film, watched the film again. While watching the film, her feelings were measured at the EEG lab at Stockholm University. Then a glass artist interpreted the result in a glass ball. The glass ball was then encapsulated in a sculpture created by a metal artist. The feelings for the winning movie were thus forever captured in a statuette.

Execution

The feelings from watching the winning film at Swedish Guldbaggen was measured at the EEG lab at Stockholm University. Then a glass artist interpreted the result in a glass ball. The glass ball was then encapsulated in a sculpture created by a metal artist. The feelings for the winning movie were thus forever captured in a statuette.

The feelings where the actual coloured parts in the glass ball

Materials:

Sensors

Coloured glass

Transparent glass

Concrete

Metal.

One is made per year.

Outcome

The trophy was a success and will be handed out every year. And now when the special prize has its custom made trophy the "The People's choice" is now something every film director wants to win.

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