Cannes Lions
MULLENLOWE, Boston / JETBLUE / 2017
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Description
Larger-than-life Red Sox legend (and designated hitter) David Ortiz crashes a sequence of kids’ birthday parties, just in time to obliterate their piñatas and steal a cupcake or two before going on his merry way. The film concludes with the realization that it was all in Papi’s head: a glimpse of a possible future after his retirement from Major League Baseball.
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