JetBlue's “Air on the Side of Humanity” campaign showcases the struggle of modern air travel by giving a voice to the most overlooked fliers of all – pigeons. The plight of these frequent fliers are illustrated documentary-style to draw parallels between life as a pigeon and the sub par experiences people have on airlines today. Cramped spaces, the feeling of being ignored and suffering through paltry food options are some of the areas explored through the eyes of a pigeon. The end result is a campaign that flies in the face of the category, offering a better solution and encouraging people to Air on the Side of Humanity.