Cannes Lions
BBH NEW YORK, New York / NYC & CO. AND WARNER BROTHERS / 2009
Overview
Entries
Credits
Execution
To reinforce this message and re-launch the “Just Ask the Locals” campaign, we created the ultimate NYC local. Through modern-day magic, the “Ultimate Local” gave tips and answers to any NYC question.
Outcome
A total of over 10,000 people interacted with the booth at the four events. The events were promoted via the NYC website, street teams, local press coverage and by Mayor Bloomberg.
Similar Campaigns
12 items