Cannes Lions

NYC TOURISM

BBH NEW YORK, New York / NYC & CO. AND WARNER BROTHERS / 2009

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Overview

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Credits

Overview

Execution

To reinforce this message and re-launch the “Just Ask the Locals” campaign, we created the ultimate NYC local. Through modern-day magic, the “Ultimate Local” gave tips and answers to any NYC question.

Outcome

A total of over 10,000 people interacted with the booth at the four events. The events were promoted via the NYC website, street teams, local press coverage and by Mayor Bloomberg.

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