Cannes Lions

DIG OUT YOUR SOUL

BBH NEW YORK, New York / NYC & CO. AND WARNER BROTHERS / 2009

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Oasis taught over twenty NYC street-musicians music from their new album “Dig Out Your Soul.” Those musicians took to the streets to publicly share the unreleased songs – weeks before the album was launched. Rather than letting their music end up in the streets, they encouraged it to start there.

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