Cannes Lions

NEW YORK CITY TOURISM

WOLF GROUP NEW YORK, New York / NYC & CO. AND WARNER BROTHERS / 2003

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Overview

Description

The National Football League donated airtime to New York City to help its tourism industry recover. This spot carries a simple message: Every fan loves their team but they also love New York. "Character Fans" from other cities/teams transfer their enthusiasm usually reserved for game time to city landmarks.

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