The agency confronted a humble and small media, neither notorious nor flexible on material or sizes.

How are business people feeling on the plane? stressed, bored, nervous, tired: their head is full of problems and worries.

So we included the media and the true heads as part of the illustration: you wish your head were somewhere else: in a sauna, by a swimming pool, playing golf and nowhere is better than NH Hotels new premises.

1000 headrests -grabbed by travelers.5000 more printed.

Increments results:First weekend:- 400 new web-visits - occupancy up 30%After three waves/three-months: 60% web-visits, 75% telephone reservation 55% average occupancyHotels only used by executives:75% spas60% restaurants70% golf coursesPlus: 40% new Loyalty Card Program.