Cannes Lions

THE PHILIPS CENTER FOR HEALTH AND WELL-BEING

FLEISHMAN-HILLARD DUBLIN, Dublin / PHILIPS / 2011

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Overview

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Credits

Overview

Description

Philips is a leading global company in the health and well-being domain that plans to transform people’s lives across the globe. The Philips Centre for Health and Well-being was created as a platform to drive this transformation. Through the development of think tanks, specialist research and expert analysis the Centre identifies barriers that affect quality of life and seeks to find meaningful solutions to these problems. It leads the global debate on two megatrends – rapid urbanization and our aging society. Numerous insights and recommendations from the Centre have influenced policy makers, scientists and academics around the globe.

It informs innovation and builds reputation and credibility for Philips.

Its first year report card is remarkable.

Its highlights include launching a 23 country health and well-being index, building a dynamic online community and committing to pilot programs that will directly improve the lives of city dwellers around the globe.

Execution

• The Centre created two Think Tanks:- Livable Cities Think Tanks: Georgetown University; Harvard School of Public Health; Global Health Council; European Patients Forum; The Institute of the Future; American Association of Nursing- Active Aging Think Tank: members from the World Bank; Keio University, Tokyo; ISOCARP; ARUP; Institute of International Affairs- Numerous insights, recommendations, reports have been generated.• Philips Global Index: Megatrends in health and well-being were examined in a survey of 30,000+ individuals in 23 countries with 7 more countries currently underway.

• Judging at the Philips Livable Cities Award: a global initiative designed to generate practical, achievable ideas for improving the health and well-being of city-dwellers. The winners (announced on 27 April 2011) will receive grants to help realize their visions.• Vibrant online communities developed – website blog www.philips-thecenter.org, two LinkedIn communities (Creating Healthy, Livable Cities and Innovations in Health) and Twitter #PhilipsCenter.

Outcome

Thought leadership and reputation: - Philips Index for Health & Well-being research reports, global media launch (in 10 countries; 110million media impressions)- Philips Livable Cities Award – developing pilot programs to improve cities- Multiple insights created and implications communicated through media, online communities and at key conference e.g. CNN webcastEcosystem of influencers:- Dynamic community: Centre website (12,000 visitors per month, no media spend); Twitter stream (potential reach to 318,000 followers): LinkedIn groups (37,636 professionals): webcasts, regular updates internal magazines; Blog, Think Tank members.- Established series of joint partnerships with key organizations - the World Bank, World Cities Summit, AARP, International Society of City and Regional Planners (ISOCARP), World Conference of Demography and Aging, European Patients Forum.Innovation Agenda:- Visionary communications from Philips Design was used to inspire Think Tank activities- Innovation signals were fed back into Philips through steering committee and internal media

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