Cannes Lions

The Planet's Favourite Beer

BISCUIT FILMWORKS, London / BREWDOG / 2022

Film
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Overview

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Credits

Overview

Execution

When you are given the task of casting 48 roles with role names such as ‘Women Who Look like the Queen from the Back’ or 'Vegetarians Who Lie’ you know that the casting process is going to be wide ranging!

The project was cast during lockdown so was all done remotely. We saw hundreds of self-tapes, actors (and non-actors) on Zoom, looking for people with something interesting who were able to be themselves on camera…I think about ‘Guy Who Almost Certainly Owns a Snake’ on an almost daily basis. We cast real friends, real couples, really tall people as well as real actors; it was all about finding unique people to create the rich tapestry of society we were looking for. Working with Jeff in the casting sessions was great, we wanted the actors to just ‘be'; small, subtle, real reactions to moments in order to get the perfect performance.

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1 Cannes Lions Award
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2024, PEPSI

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