Cannes Lions

THE POLISH GRANDMA

BAUMANN BER RIVNAY SAATCHI & SAATCHI, Ramat Gan / UNILEVER / 2015

Film

Overview

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Overview

Description

Pretzels are a very Jewish product.

Working off that heritage Bagel Bagel introduces a new product called "Svoorim" (in Hebrew this means broken).

Broken pieces of pretzel bursting with flavor.

The problem is you can't stop eating them.

Our Polish grandma takes them all the way to the grave and back!

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