Google wanted a short term Xmas promo for their flagship retail space in a Paris shopping mall. They wanted to entice xmas shoppers to visit this space, and promote their products.

350 private interactions were delivered on the 9 busiest days of pre-christmas shopping, turning the Google Corner (the name given to Google’s presence at the shopping mall) into a non-stop attraction point. A survey showed that ‘The Net Promoter Score’ rose to 8/10 on parents exposed, 80% of whom declared that they now understand better Google products. In addition, one in two declared themselves ready to use Google products or services after the demonstration.