Cannes Lions

The real voice of Louis XIV

BETC, Paris / CANAL / 2018

Presentation Image
Demo Film
MP3 Original Language

Overview

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Credits

Overview

Description

Resurrect the real Louis XIV so that he could talk with journalists and fans of the series.

Execution

Once created, the voice of Louis XIV could be heard on different television sets and influencers were able to interview him. Fans of the series could also ask the king questions on Twitter.

Outcome

The campaign only came out mid April but already over 15 million French people heard the voice of their greatest king for the first time

Over 2000 people were able to address him directly by asking him a question on Twitter.

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