Cannes Lions
BETC, Paris / CANAL / 2018
Overview
Entries
Credits
Description
Resurrect the real Louis XIV so that he could talk with journalists and fans of the series.
Execution
Once created, the voice of Louis XIV could be heard on different television sets and influencers were able to interview him. Fans of the series could also ask the king questions on Twitter.
Outcome
The campaign only came out mid April but already over 15 million French people heard the voice of their greatest king for the first time
Over 2000 people were able to address him directly by asking him a question on Twitter.
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